"Proformas rarely perform; missed projections are more often the norm. Still, we skew them up high, we miss but we try, for proformas which rarely perform."

We live in a world where finding fault in others seems to be the favorite blood sport. It has long been the basis of political campaign strategy.

"In God we trust. All others must bring data.It is a capital mistake to theorize before one has data." Sherlock Holmes, "A Study in Scarlett"

Is there anything more critical to an event planner's process than planning, planning and planning some more?